Membership and Marketing
Scenario 2

Presenting your club

Here is the scenario

Your club is constantly looking for new ways to market to the wave of the population getting ready to retire. Your marketing director has just learned of an opportunity to get in front of 500 upcoming retirees who will be attending a financial planning conference in your city. There will be five premiere clubs allowed to present, and each club will have 15 minutes in front of the group. Your management team is meeting tomorrow to discuss your club's presentation strategy.

Questions

Answer the following questions in a way that illustrates an understanding of servant leadership and culture of care.

  • What are three key points you will want to make to this group about your club?
  • What are three key points you will want to make to this group about your club?

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