Membership and Marketing
Scenario 1

Marketing on social media

Here is the scenario

One of the clubs you are following on social media is posting the same thing to all  their social media sites. Whether it is ads, member reviews, or posts of their recent activities, all outlets are showing the same posts.

Questions

Answer the following questions in a way that illustrates an understanding of servant leadership and culture of care.

  • Do different social media platforms target different demographics? Explain.
  • Why do you suppose they are doing this?
  • What would your suggestions be to better market your club?

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