Facial Recognition at Event Registration

Assessing the benefits, ethical concerns, and ROI of using facial recognition at a major semiconductor conference.

Speech given by VIP during X-Award ceremonyby Wan San Yip

Here is the Scenario

You are the meeting planner for Semi-Con, the largest conference in the world for companies specializing in manufacturing semiconductors. The conference will be held in Phoenix, Arizona, at the Convention Center. This is the first year that the conference has been held outside of Taiwan. Facial recognition technology was used at attendee check-in at the last Semi-Con. While facial recognition technology is widely accepted in Taiwan, it has not been embraced in the United States.

Questions

Answer the following questions to indicate your effort to provide exceptional guest service:

  • What are the pros and cons of using facial recognition?
  • Discuss the ethical issues with adopting this technology at your event.
  • What is the return on investment (if any) for adopting facial recognition technology for the event?

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